Eat This Much had a strong product and a loyal user base, but their social media presence wasn't reflecting either. The brand existed on Instagram, Facebook, TikTok, and Pinterest, but lacked the consistency and intentionality to convert that presence into real community growth.

The project called for strategy development and full execution across all four platforms, along with creator management. Coordinating with influencers and brand partners was necessary to extend reach beyond the brand's own channels. The goal wasn't just to post more; it was to make the brand feel alive and recognizable in a space where content competes hard for attention.

Step one: establish a clear brand voice and content rhythm that could hold across platforms while being adapted for each channel's native behavior. TikTok got shorter, high-energy content. Pinterest leaned into the aspirational side of meal planning and list-style ideation. Instagram and Facebook anchored the more editorial, community-building work. Creator partnerships were managed to align with brand positioning, not just reach numbers.