Jenson USA
A well-established eCommerce cycling brand came to me for a comprehensive social media audit.
Not every engagement is about building from scratch. Sometimes the highest-leverage move is stopping to evaluate what's actually working (and what isn't). Jenson USA, a well-established eCommerce cycling brand, came to me for a comprehensive social media audit: a deep, structured look at their own performance, their competitors, and their ambassadors across platforms.
The audit went beyond surface metrics. I analyzed audience demographics, content mix, posting cadence, and engagement benchmarks — then mapped Jenson against the competitive landscape to understand where they stood and where the gaps were. The goal was to surface not just findings, but specific, actionable improvements they could implement immediately.
The deliverable was a detailed report followed by a presentation and live discussion. Because data without context isn't strategy. The follow-up conversation is where the findings become a plan.
Results
YouTube
Industry data showed 2–5 new videos per week, running 7–15 minutes, would meaningfully accelerate channel growth. Specific high-potential video topics were identified based on audience behavior and competitive gaps.
Jenson's engagement rate outpaced competitors — a signal that their content mix and cadence were already optimized. The recommendation was a targeted video and Reels strategy to layer reach on top of the strong engagement foundation already in place.
The existing strategy leaned heavily on mirrored Instagram content. The audit identified an opportunity to differentiate: leveraging the brand's strong blog-style content to drive unique brand interaction and reduce the sense of repetition across channels.
An audit is an investment in clarity. Jenson left with a precise picture of where they were, where the opportunity was, and exactly what to do next.
