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New Product Launch

Launch a brand new environmentally-friendly scuba diving wetsuit with a cohesive, multi-channel marketing strategy.

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Project

Launch a brand new environmentally-friendly scuba diving wetsuit with a cohesive, multi-channel marketing strategy.

Objective

Drive awareness and brand interaction within the dive market via organic social, email, and website content.

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Results

  • Reached 240,000+ accounts (30% new accounts)
     

  • Launch included 20 organic posts & stories
     

  • Average Engagement Rate of 6.5%

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Deliverables

Created a cohesive launch plan including social posts & stories, a blog, and an email. The social plan included a variety of tactics for maximizing reach including immersive imagery and video, hashtags, and leveraging brand ambassadors.

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